I think in the next election more people will be using it, more campaign staffers are going to be using it, more college students will have jobs and will be thinking about college debt. “There have been a lot of things we’ve tried that are no longer around,” said Ward Baker, an executive director at the NRSC. While new technologies have been quickly adopted by election campaigns for decades - from e-mail to blogs to Twitter - with varying levels of success, some people think Snapchat has staying power, even if another hot new platform or app emerges by 2020. Snapchat declined to comment on its political strategy, and the Trump campaign didn’t respond to multiple requests for comment. “So it’s incumbent upon us as a campaign to find ways to be authentically fun and interesting if we want to have any hope of earning their attention on Snapchat.” “More so than with maybe any other platform, people are using Snapchat to communicate with their friends - they’re not there to hear about politics,” said Teddy Goff, chief digital strategist for Hillary for America.
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“I would treat it like a cable network channel and say, I want to reach young people.” Snapchat has become the “MTV of Mobile,” according to Zac Moffatt, who co-founded Targeted Victory, an ad agency that works with Republican candidates.
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While ad sales and news are kept separate at Snapchat, the two used their connections in the capital to bring Snapchat to Washington and promote it as a prime venue for political advertising. for a free catalog, call or write our retail outlet: west end. Ray was formerly a member of Clout Gang, a group of famous YouTubers who live together in a million-dollar house in LA. This influencer posts workout videos which gather numerous likes, comments, and shares within minutes. who has amassed 18 million followers on Instagram, Vine, and Snapchat. In May 2015, Los Angeles-based Snapchat introduced its political ad program, and quickly made several high-profile hires: Rob Saliterman, who previously led Google’s political ad campaign, was brought on to run ad sales and former CNN political reporter Peter Hamby joined to head news. Sommer Ray is a fitness model from the U.S.
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Snapchat also has deals with media companies like CNN and The Wall Street Journal to create mobile magazines for the app’s Discover news section. Over the past few years, the startup started creating “Live Stories” that get tens of millions of views by curating user-submitted photos and video from events, like the Super Bowl and the Republican National Convention. This advertisement has not loaded yet, but your article continues below.